E.C.One is a Certified B Corp but what does it mean?
Certified B Corps or Benefit Corporations are businesses who have decided that profit isn’t the only measure of success, but that people and the planet should have equal footing.
B Corps are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. They are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
Started over a decade ago by a handful of businesses in the U.S. there are now nearly 3,000 B Corp certified businesses in 64 countries across the globe covering 150 different industries, with one unifying goal: to use the power of business as a force for good. As well as small businesses like E.C.One there are many large B Corp companies such as Patagonia, Cook, Ben & Jerrys and Warby Parker to name a few.
What did it take to become one?
True, but – why not? It would have been much easier to use a few choice words on our website such as ‘ethical’, ‘sourced responsibly’, ‘environmentally friendly’ etc and maybe show some pictures of beautiful landscape where our stones and metals might have been sourced. We imagine if we had done that most people would have felt we were responsible enough for them to consider buying our jewellery or using our services – but we would know we hadn’t done enough. We have never wanted to jump on the band wagon or be one of the ‘worthies’ - just to go about our business in a way that doesn’t do any harm and gives back to our suppliers. B Corp is a great way to do this and as part of the wider B Corp family we believe we can use business as a power for good too.