RueBelle takes its name from founders Bella and Rudy.  They met on the Hawaiian island of Maui where she was born and raised and Rudy, a Parisian, had come to surf.

Although the brand has grown, they still live on Maui and their workshop is tucked away on the stunning island that inspires them.  

The collections reflect a love of colour and the spirit of the islands and use ethically sourced semi precious stones to celebrate their natural surroundings.