Founded in 2003 by husband-and-wife team, Bella Resta and Rudy Castorina, RueBelle is inspired by a meeting between the natural beauty of Hawaii and the urban chic of Paris - the respective origins of the artists. The name, which means "Beautiful Street" in French, is a combination of their names. Hand-crafted in their Aloha Atelier, RueBelle's jewellery is made from hand-selected gemstones, vintage charms and precious metals, and has captured the attention of the fashion industry around the world. RueBelle Designs emerged from the harmonious blend of two worlds, Maui and Paris. The jewelry line’s flair for pairing the unlikely now has the rest of the world looking to the Hawaiian Islands for inspiration and style.